Sustainability not only shapes businesses and politics, but also the everyday lives of consumers. On August 7, in a live broadcast on ARD alpha, Prof. Dr. Tobias Gaugler discussed what sustainable consumption can look like and the role of individual behavior and legal frameworks with Dr. Ann-Kathrin Bremer and moderator Christine Bergmann. The discussion addressed the question of whether sustainable consumption means sacrifice or whether it can promote personal satisfaction through a conscious, resource-conserving lifestyle. As a resource economist, Prof. Gaugler brought the perspective of Nuremberg University of Technology and examined the influence of political regulations on consumer decisions. Watch here.